Music is an essential tool to market your business and can play a crucial role in creating an atmosphere that attracts customers and makes them want to return. This blog will discuss four essential elements for creating the perfect soundtrack for your brand.
Look for services that include the necessary licenses for your business (zones, locations—different services call these differently). Check how many songs are available, how varied they are, and how frequently they’re refreshed.
1. Identify your Core Values
Many people use streaming services to create playlists that accompany them throughout the day. For business owners using TV for businesses, having the right music can help set the tone and reinforce your brand story.
But when it comes to using streaming music for your business, it’s essential to remember the impact on copyright holders.
According to Soundtrack, about 20 million businesses in Western markets illegally use streaming music for their businesses, resulting in an annual loss of $2.7 billion that should go to artists and composers.
Your core values are the principles that shape your life and who you are, acting as your internal compass to guide decisions and actions. They can range from personal qualities, like honesty and kindness, to professional ones, such as commitment and excellence.
To discover your core values, write down a list of things you value. Then, narrow it down to your top 3-5. Finally, ask yourself what motivates you to take action. Is it money, fame, security, family, impact, or something else?
Once you’ve nailed down your core values, it’s time to put them into practice. A great way to do this is by integrating them into your daily business processes, such as hiring methods, performance management systems, and criteria for promotions and rewards.
Doing this will ensure that your employees are constantly reminded of the company’s mission and can be confident that their actions align with those values.
2. Understand your Audience
Understanding your audience is critical to crafting effective messages. If you can’t understand the people you’re trying to communicate with, how can you expect them to receive your news and act on it?
To understand your audience, you need to know what they want, how they think, and their values. You can gather this information from surveys, interviews, and focus groups.
However, you can also find valuable insights through social media analysis and reviewing your business’s customer data.
Knowing your audience will help you tailor your content to their needs and desires. Based on their feedback, you can also make better decisions about product and service offerings.
For example, if you notice that many of your customers are asking for a specific product type, you can focus on creating it and ensuring it meets their expectations.
Knowing your audience is crucial because it helps you determine your tone and voice when communicating with them. In addition, it will help you understand what kind of music they like and how it might influence their behavior.
For example, if your customers like upbeat and lively music, consider playing this music in your business. On the other hand, if your company has more of a laid-back atmosphere, you may want to play mellower music.
3. Know your Music Needs
Music is a powerful tool for business. It can subconsciously affect energy levels, mood, memory recall, and the behavior of staff and customers. It can also heighten experiences, create spaces and connect people. As such, it should be a core part of your branding.
There are a variety of streaming music services available for businesses. Some are free, while others charge a monthly fee. Knowing your needs and your desired features is essential before choosing a service.
For example, if your company is active on social media, consider one that integrates with your website and allows users to create customized playlists.
Similarly, if you’re a high-end restaurant, you might prefer a solution that can provide acoustic instruments to create an authentic experience.
Soundtrack Your Brand (formerly Spotify for Business) is a business-to-business (B2B) music streaming solution that provides a fully licensed catalog of songs. Its advanced AI technology gives you complete control over your background music.
You can use a calendar to schedule songs for specific times or choose from over 1,000 pre-curated playlists categorized by business type, seasons, and scenarios.
Its platform includes an extensive library of songs, and you can easily filter out explicit lyrics. It also enables you to customize the music for each location from one centralized control unit.
4. Create a Soundtrack for your Business
The right music experience elicits your desired reactions in your customers, making them connect to your brand, purchase more products, and recommend your business to their friends.
However, creating the perfect soundtrack is difficult, especially for busy business owners who must invest their time and expertise in more pressing concerns.
That’s where the best business music streaming services come in. These tools provide curated playlists and schedules for each unique business type.
They’re also designed to meet your compliance needs by including license fees at considerable savings, making them the ideal solution for retail establishments that require a consistent and legally compliant music experience.
Whether you’re looking to soundtrack your bar, restaurant, gym, hotel, office, or any other service business, these music streaming solutions offer the world’s most extensive catalog of licensed music designed for businesses, giving them the perfect sound for their brand.
They can even be customized for each varying trading pattern throughout the day and week to ensure your business sounds excellent from morning rush hour to Cinco de Mayo and Christmas!
To learn more about how the right background music can help your business, visit Jukebox Music for Business. We’re a trusted music-for-business provider with a vast playlist library, smart tools, and access to over 50 million tracks.
