SEO is a quintessential aspect of every business that wants to gain online visibility and build its online presence. To do that successfully, your website needs to be optimised.
When we say optimised, we mean on-page and off-page SEO. Keep reading to learn more about the best ways to optimise your preschool website.
When it comes to on-page website optimisation, there are a few things we need to keep optimised. They include core web vitals, page speed, mobile friendliness, title tags, meta descriptions, internal linking, and image alt text.
We’ll explain in more detail what they mean, what their importance is, and how to keep them optimised. As far as off-page website optimisation is concerned, it involves everything done off-page to boost online visibility.
This involves building backlinks, strengthening your social media presence, and listing your business in various online listing directories, including Google My Business. Remember that the results of your SEO optimisation come over time by being persistent and consistent.
On-page SEO optimisation
On-page SEO optimisation encompasses optimising your website’s various aspects—it’s what your customers see. You can optimise numerous aspects, but we will focus on the 7 most essential ones.
Core web vitals
We will start with core web vitals. This is one of the newest ranking factors, according to Google. Core web vitals are a set of metrics that measure users’ experiences with your website. The set focuses on measuring visual stability, interactivity, and load time.
By improving your core web vitals, you signal to Google that users have a positive experience on your website. You can visit the core web vitals hub for more information.
Visual stability is referred to as Cumulative Layout Shift (CLS), interactivity as First Input Delay (FID), and load time as Largest Contentful Paint (LCP).
Page speed
The next aspect that you need to optimise is page speed. It is also known as load time. When it comes to websites that Google ranks higher, the websites that are fast have a priority.
Optimizing your page speed also helps with getting your pages indexed by Google. There are various ways to improve your website’s page speed. Some of them include compressing files or choosing the right formats for images, cache, and other files.
You can find blogs or tutorials online to help you optimise your website’s page speed. Neither Google nor prospective customers like it when a website takes forever. In that case, many visitors will switch to another, faster one.
Mobile-friendliness
Having a mobile-friendly website is crucial in the age when everybody uses smartphones and has access to the internet.
When your website is mobile-friendly, it can adjust to the smaller screen and show you the website in full, as you can see it on a larger screen. That helps you navigate faster. So, mobile-friendliness measures how a website performs when it has a visitor.
Also, Google prioritizes mobile-friendly websites, and they tend to rank higher in SERP. So, if your preschool website needs to be mobile-friendly, change that, as many parents use their mobile phones when searching for a preschool.
Title tags
Title tags are also called page titles and describe the page’s content. They need to be accurate, and they need to contain relevant keywords.
When they contain relevant keywords, Google can match user query keywords with suitable page titles. Well-crafted title tags can significantly impact a website’s visibility and click-through rates in search engine results pages, helping to attract relevant organic traffic.
Additionally, title tags are displayed as clickable headlines in search engine listings, making them a vital element in grabbing users’ attention and conveying the website’s value proposition.
Meta descriptions
Next, we have meta descriptions. Meta descriptions are, similarly to title tags, an HTML element describing what the page is about in more detail.
It is like an extension of the title tag. It should sum up the page in at most 150 characters. Their main aim is to encourage people to click on your website after reading it. Every page on your website should have a meta description to help you rank for relevant keywords.
Internal linking
Another thing that is an essential part of on-page SEO is internal linking. Internal linking is a network of internal links you create throughout the content you post.
That helps both Google and users better navigate your website. For example, suppose you wrote a blog post on choosing the best childcare, mentioning different curricula types in one paragraph.
In that case, you can link to another post about various existing preschool curricula, listing their advantages and disadvantages.
Image alt text
Finally, we also need to consider optimising images on our website. We should have plenty of images on our website showcasing how children spend their days, what they eat, learn about, and play fun games, etc.
They should be in the proper format and size. Also, you shouldn’t overlook the importance of adding an image alt text to every image as it is a text description of the image.
It is helpful when an image can’t be loaded for some reason, as you can also rank for it if Google can see what it is about, even without having a photo loaded.
Off-page SEO optimisation
On the other hand, off-page SEO optimisation refers to strategies that aim to promote your website around the web.
Building backlinks
The first essential off-page strategy is building backlinks. Building quality backlinks build our website’s authority. The higher your website authority, the more trustworthy your website is in Google’s eyes.
Social media presence
Next, there is social media presence. You should have a business page on relevant social media channels. You should be active and responsive.
That is one of the best ways to build community and a loyal base of customers. You can repurpose blog content from your website and share it on social media.
You need to find relevant social media channels for your target audience: parents. So, you need to find out which social media channels parents use.
Google My Business
Lastly, you should list your business in local directories and Google My Business. That helps a lot in raising brand awareness. For example, if you are in Australia, such as Insight Early Learning, you should find quality local directories to list your business.
You’ll need to fill in details such as your name, address, website, working hours, phone number, email address, etc.
Optimising your website is easy, but it takes some knowledge and time. Once you optimise it, you should maintain it that way.
